Sunday, August 6, 2017

Sears Vitamins '71

Cute illustrations for pill popping' health nuts, from the Spring / Summer 1971 Sears catalog. Yes, whether you're flying kites, doing the Charleston, welding, striking out with the girls, discarding a baby in the woods, or being just plain kookaburra, you know that getting your daily vitamins is always of the utmost importance! More from this catalog coming later this month too!













PLUS!!! BONUS SUMMER TIME LEGS!

10 comments:

Christopher Sobieniak said...

Childproof twist-off caps ruined the aesthetic of pill bottles to me.

Mr. Karswell said...

It definitely made getting to the grape Great Gazoos anytime I wanted a bit more difficult

Craftypants Carol said...

Awww. They're all hepped up on vitamins. That's sweet :)

Christopher Sobieniak said...

There's something about the innocense of naivety that makes it all work back then.

Mr. Karswell said...

We could certainly use a lot more of that hepped up sweetness and innocent naivety these days in advertising and just any type of communication design in general

Mr. Cavin said...

Your write-up on this one cracked me up.

Christopher Sobieniak said...

I know how you feel Karswell. Nobody really thinks/talks the way we did once upon a time.

Mr. Karswell said...

Yeah, everything's all depressingly loud and in your face extreme... it's a real turn off.

We've all been there, Mr. C! Standing in the woods... ;)

Tom said...

Sears vitamins: when you care about your family's health, but not enough to spring for brand-name and laboratory-tested One-a-Day vitamins.

Mr. Karswell said...

hell, I always buy the cheaper Walgreens knock-off, sometimes its half the price of the brand name and it's the EXACT SAME product... I will splurge though if the advertising character on the box / bag is cuter tho ;)